Genesis GV90: The Upcoming Large Electric Flagship SUV

Genesis GV90, Hyundai’s luxury brand, is set to crown its lineup with the GV90, a full-size all-electric SUV that promises to redefine ultra-luxury in the EV segment. Previewed by the stunning Neolun concept unveiled in 2024, the GV90 is positioned as the brand’s flagship, sitting above the GV80 and aiming to challenge established players like the Mercedes-Benz EQS SUV, Cadillac Escalade IQ, and upcoming Range Rover Electric.

The Neolun concept showcased bold design elements, including B-pillarless coach doors for dramatic entry, a minimalist exterior with Genesis’ signature two-line lighting, and an opulent interior focused on tranquility and Korean hospitality.

Expected Release and Availability in the USA

As of late 2025, the Genesis GV90 is on track for a production debut in mid-2026, with U.S. sales likely starting as a 2027 model year vehicle. Recent reports indicate an official reveal could happen by the end of 2025 or early 2026, followed by customer deliveries in the second half of 2026. Production will begin at Hyundai’s dedicated EV plant in Ulsan, South Korea.

Spy photos of camouflaged prototypes testing on public roads and the Nürburgring show a massive, imposing silhouette faithful to the Neolun concept.

Artist renders and leaks suggest the production GV90 will retain much of the concept’s elegance, potentially including coach doors on higher trims or a special edition.

Powertrain, Range, and Performance

The GV90 is expected to ride on Hyundai Motor Group’s advanced eM (or Integrated Modular Architecture) platform, an evolution of the E-GMP used in models like the Kia EV9 and Genesis GV60. This setup supports 800-volt architecture for ultra-fast charging.

Key speculated specs include:

• Dual-motor all-wheel drive as standard, delivering around 500 horsepower or more.
• Battery options up to 113+ kWh, targeting an EPA-estimated range exceeding 300 miles (potentially higher with efficiency gains from the new platform).
• Fast charging: 350 kW capability, enabling 10-80% charge in under 25 minutes.
• Advanced features like rear-wheel steering, adaptive air suspension, and possibly Level 3 autonomous driving capabilities.

A pure battery-electric version launches first, with rumors of an extended-range electric (EREV) variant following in 2027 for markets preferring added flexibility.

Interior and Features: Ultra-Luxury Focus

True to Genesis’ reputation for value-packed luxury, the GV90 aims to deliver Rolls-Royce-like opulence at a more accessible price. Expect:

• Three-row seating with spacious, lounge-like accommodations (unlike the concept’s two-row layout).
• Premium materials, ambient lighting, massaging/swiveling seats, and integrated audio speakers.
• A massive OLED dashboard display, advanced infotainment, and over-the-air updates.
• Top-tier safety suite, including highway driving assist and comprehensive driver aids.

The cabin emphasizes serenity, with sound-deadening tech and electric propulsion for near-silent rides.

Pricing and Competition

Estimates place the GV90’s starting price around $100,000, undercutting six-figure rivals while offering superior features and Genesis’ acclaimed customer service (including complimentary maintenance and valet picks). Fully loaded trims could approach $120,000+.

In the U.S., it will compete in the booming full-size luxury EV SUV segment against:

• Mercedes-Benz EQS SUV
• Tesla Model X
• Rivian R1S
• Lucid Gravity
• Cadillac Escalade IQ

Genesis’ blend of bold design, innovative tech, and exceptional value could make the GV90 a standout for American buyers seeking a fresh alternative to German dominance.

Why the GV90 Matters for U.S. Buyers

With SUVs dominating luxury sales in America, the GV90 fills a key gap in Genesis’ portfolio. As EV adoption grows—bolstered by improving infrastructure and incentives—this flagship could accelerate the brand’s rise, offering silent, powerful performance wrapped in head-turning style. If you’re shopping for a large electric luxury SUV in 2026-2027, the Genesis GV90 is one to watch closely. Stay tuned for official details as the debut approaches!